Cleo Coates Apr 3, 2023 3:19:07 PM 3 min read

Mastering Global Expansion: Best Practices and Guides

Global expansion is when a business — whether big or small — expands its operations beyond its domestic market and starts operating in international markets. One way to do this is by reaching out to clients in other nations by building an office or retail location there. Another way is by offering goods and services online to people all over the world.


Small-to-medium-sized businesses can benefit greatly from branching out into international markets since it opens them up to a wider range of clients, raises income and profits, and broadens the company's product and service offerings. Companies that go global have a leg up on their competitors by being the first to enter emerging markets and take advantage of new opportunities.


Yet, going worldwide isn't without its difficulties and calls for meticulous preparation and execution. To help you be prepared for any obstacles you may encounter as you expand internationally, we've compiled all of our expansion-related materials here.

The Benefits of Globalisation for Your Business

Wondering what benefits your business will enjoy if it goes global? We detail all you need to know about globalisation and how it’s a major advantage for your company.

Find out the benefits of globalisation for businesses here 


Is It Time to Explore Global Expansion for Your Tech Business?

Entering the global market can seem like a goal for the tech giants, but it could be just what your budding tech business needs! Find out if your growing tech company is ready to explore the possibilities of global expansion with our in-depth analysis.

Discover if your business is ready for global expansion here


What Is Global Outsourcing?

One of the great benefits of globalisation is the ability to access international talents and engage in global outsourcing. But what does global outsourcing mean, exactly? We define that and more in our handy guide.

Learn the ins and outs of global outsourcing here


What Is Global Mobility?

When looking into global expansion, you might have come across the term “global mobility”. In this article, we describe what global mobility is and how it affects your business.

Explore what global mobility is here


How the G20’s Tax Laws Could Impact Your Global Hiring & Expansion Strategy

The leaders of the G20 nations have congregated and decided on the widespread implementation of tax laws. Learn all you need to know about the G20 tax laws and whether it will affect your business’ international expansion plans in our article.

Find out how the new G20 tax laws can impact global expansion here


How to Develop an International Expansion Strategy

Global expansion may seem like a daunting task, but it doesn’t have to be. All you need is an effective international expansion plan! Learn how you can develop one for your tech business in our comprehensive guide.

Discover how you can develop an effective global expansion strategy here

Cleo Coates

Joined Emerald in 2021 as a Digital Marketing Executive. Cleo is responsible for implementing Emerald's creative digital strategy across our website and social platforms.